Reaching the Outside World

Tools

For the purpose of this toolkit, Tools are tips, ideas, and further recommended reading not only from UNDP but from other sources, including the UN system, private sector, civil society organizations, not-for-profit sector, aid agencies and multilateral organizations.

Media Basics

• Ethical Guidelines for UN Payments to Journalists  (required) click for French, Spanish, Arabic versions
• Handling the Media
• Thinking Like a Journalist: Writing Stories, Avoiding UNglish - UNDP Bangkok Regional Centre
• The Role of the Media - UNDP Bangkok Regional Centre
• Tips on How to Create a Media List - UNICEF  
• Twenty Media Dos and Don’ts - Lovell Public Relations
• How to Get UNDP into the Financial Times - UNDP Bratislava Regional Centre
• Green Media Toolshed
• Reuters Foundation Reporters Handbook 
• The Media Training Book - Peter Eng and Jeff Hodson

Tips on Op-Eds and Letters to the Editor

• Op-Ed Checklist - W.K. Kellogg Foundation 
• Tips on Writing Op-Eds - UNICEF  
• Opinion Articles - International Herald Tribune 
• Tips on Writing Letters to the Editor - UNICEF 
• How to Submit a Letter to the Editor - International Herald Tribune 

Media Advisories, Press Releases, Press Conferences and Media Trips

• UNDP Media Advisory Guidance
• Ten Tips for Better News Releases: Writing Stories, Avoiding UNglish - UNDP Bangkok Regional Centre
• Write a Press Release Top Ten - Green Media Toolshed
• Press Conference Summary - UNICEF 
• Media Trips Summary - UNICEF 

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Handling Interviews

• How to Deal With a Hostile Audience
• The Media Interview
• General Tips for Smart Media Interviews - United Nations Staff System/Department of Public Information 
• Spokesperson Training Guide - W.K. Kellogg Foundation
• Developing Relationships with Reporters and Broadcast Media and Spokesperson Skills - The Spin Project
• Print Interview Tips - Fenton Communications 
• Radio Tips and Tactics - Fenton Communications 
• TV Tips and Tactics - Fenton Communications 
• The Secretary-General on Speaking to the Media - United Nations Department of Public Information 

Web Tools

Web Upgrade Project

• Web Upgrade Project Information
• CMS Training: Regional and Country Offices
• Sitemaps: New information architecture for country office websites (requires Teamworks login)
  A new site design for country offices moving into our new Day CQ5 CMS means that the way information is presented on sites will change.  This PDF shows how the main navigation will serve as a gateway to the rest of your site in CQ5.
• New design for country office websites (requires Intranet login)
  This shell site provides a visual representation of what a country office website will like with the new site design.
• Additional related resources (requires Teamworks login)

Editorial Guidelines

• Web Story Editorial Guidelines (English, French, Spanish, Arabic)
• How to Develop an Effective External UNDP Website
• Web Writing Guidelines - UNICEF 

Transparency and Information Disclosure

• Associate Administrator's Transparency Requirements for UNDP Country Office Websites: Message from 20 March 2008
• Transparency Requirements for UNDP Country Office Websites
• UNDP Online Transparency Requirements FAQ
• Automatic Feeds: Posting Transparency-Related Data from Atlas onto Country Office Websites
• UNDP Information Disclosure Policy for Posting on UNDP Public Websites  (French, Spanish); UNDP Information Disclosure Policy FAQ (French, Spanish)
• UNDP Information Disclosure Policy Presentation
• Posting Information on Public Websites: UNDP Security Guidelines 

Accessibility

• United Nations Guidelines for the Accessibility of Facilities and Services
• W3C Validator (W3C’s site to check the validity of web documents)

Search Engine Optimization

• Seven Key Factors in Search Engine Optimization - Cause Communications
• Tips on Optimizing PDFs for Search Engines – Search Engine Land
  

Additional Tools

• Social Media Wiki
• UNDP Country Office Web Site Indicators
• UNDP Web Analytics
• Web-net Registration, UNDP's Network for Webmasters

Support for Publications

• UNDP Publications Policy  (required)
• Quality Assurance Process (required)
• The Publishing Process at UNDP   (required)
• Copyright Guidelines  (required)
• United Nations Policy on the Use of ISBN-13  (required for sales publications)
• HDR Toolkit
• HDR Timeline 
• Production Cycle Schematic - UNICEF 
• 10 Tips to Get More Ink on Your Next Report - Fenton Communications 
• A Sample Memorandum of Agreement - Earthscan 
• Information on Co-publishing - Earthscan 
• ISBN-13 for Dummies - The Book Industry Study Group, Inc. 

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Managing Events

• Seven Steps to a Highly Effective, Well-Organized Event - Africa Action
• Regulations on Events at the UN Secretariat 

PSAs

• 10 Tips: How to Make News with Public Interest Advertising - Fenton Communications 
• Public Service Announcements: How Can We Make Them Effective - University of Toronto 

Goodwill Ambassadors

• UNDP National Goodwill Ambassador Criteria and Selection Process
• Official United Nations Guidelines on Goodwill Ambassadors 
• Sample Terms of Reference for a UNDP National Goodwill Ambassador
• Sample Annual Workplan for a UNDP National Goodwill Ambassador
• Sample Letter of Designation for a UNDP National Goodwill Ambassador
• Sample Yearly Evaluation of a UNDP National Goodwill Ambassador
• Media Monitoring and Analysis - UN Department of Public Information
• Guide to Working with Goodwill Ambassadors - UNICEF 
• UNDP GWA (Goodwill Ambassador) request form

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Public Speaking and Presentations

• Public Speaking Anxiety
• 25 Key skills to be aware of when speaking in public
• Overcoming Speaking Anxiety in Meetings & Presentations
• Elements Of An Effective Speech
• Creating and Delivering Your Presentation
• Speaking Strengths
• Delivering your presentation
• Power Point Presentations
• UNDP Speakers Bureau E-Promo
• 10 Tips for Successful Public Speaking - Toastmasters International
• www.speechtips.com
• UNDP Guidelines for Speech Preparations for the Administrator
• PowerPoint Tips - International Association for Science and Technology for Development 
• PowerPoint Frequently Asked Questions - A Bit Better Corporation
• How Not to Use PowerPoint - Don McMillan/YouTube

UN/UNDP Guidelines for Correspondence and E-Mail

• Standard Responses for UNDP Frequently Asked Questions

Campaigns

• MDGs Campaigning Toolkit - Millennium Campaign

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Writing for UNDP

Required

• UNDP Style Manual 
• UN Editorial Manual
• UN Terms
• UN Acronyms
• Oxford English Dictionary - AskOxford.com

Recommended

• Some Tips for Fact Checking an Article
• UNDP Storytelling Guidelines
• UNDP’s Bureau for Development Policy (BDP) roster of writer/editors
• UNDP Bratislava: A Plain Language Guide 
• Elements of Good Stories: Writing Stories, Avoiding UNglish - UNDP Bangkok Regional Centre
• Five Fatal Flaws of UN Storytelling... and How to Fix Them - United Nations Development Group
• Issue-Action-Impact - UNICEF

• Storytelling & Case Stories recommendations - Fenton
• Strunk and White’s Elements of Style - Bartleby.com
• In Other Words: A Plea for Plain Speaking in Foundations - The Edna McConnell Clark Foundation 
• The A to Z of Alternative Words - Plain English Campaign
• Le Guide de l’OCDE (recommended French-language guide)

Translation

• UNDP Corporate Freelance Translators and Translation Companies LTA Website
• UNDP Guide to Commissioning Translations ( French, Spanish) 
• Google Translate

UNDP/UN Logos and Photos

• Downloadable UNDP and UN Logos
• Policy on the Use of the UN Emblem on Documents and Publications  
• Guidelines on the Use of the UN Emblem with the Business Community 
• Photo Resources 
• UNDP Online Photo Database
• United Nations Cartographic Unit
• UNICEF Imagery 
• National Area-Based Development Programme (NABDP), Ministry of Rural Rehabilitation and Development, Kabul, Afghanistan Presentation on Taking Field Photos 

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UNDP Promotional Materials

• UNDP Promotional Material: Lanyards, Pens and Post-Its
• UNDP Promotional Items - Graphic Standards of Design 
• UNDP China Promotional Items Catalogue

Videos and Documentaries

• Video Production Tip Sheet - Full Duck Productions
• Reuters Video News Operations Guide 
• Production Values Tip Sheet - UNDP Regional Centre in Bangkok, Media and Accountability Workshops 

Partnerships

 

• AusAID and UNDP Partnership Framework, Joint Communications Plan 2009-2010
• Joint Visibility Guidelines for EC-UN Actions in the Field

UNDP Communications Procurement

Job Descriptions and Terms of Reference

• Tip Sheet for Drafting Terms of Reference 
• Communications Officer: Job Description recommended by UNDP’s Office of Communications
• Web Content Manager: generic Job Description
• Communications Associate: generic Job Description
• Communications Assistant: generic Job Description
• Graphic Designer: generic Terms of Reference  
• Photographer: generic Terms of Reference
• Writer/Editor: specific Terms of Reference
• Generic Job Descriptions: UNDP's Change Management Toolkit

Procuring Services

• UNDP Programme and Operations Policies and Procedures - Contract, Asset and Procurement Management
• UNDP Procurement Forms Website - includes templates for an Invitation to Bid, Bid Opening Record, CAP Submission Form, Model Request for Proposals and Long Term Agreements
• UNDP Corporate Freelance Translators and Translation Companies LTA Website
• UNDP Corporate Trainers for Communications LTA Website
• UNDP’s Bureau for Development Policy (BDP) roster of writer/editors
• Tailored Invitation to Bid: Design and Explanation of Design Specifications Terminology 
• Tailored Invitation to Bid: Printing  and Explanation of Printing Specifications Terminology 
• Tip Sheet: Evaluating Proposals
• Branded Language for UNDP Job Advertisements 

Contracts

• UNDP Procurement Forms Website - includes templates for Special Service Agreement Contracts, Institutional Contracts, Professional Services Contracts, Publication Services Contracts, and UNDP General Terms and Conditions

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Communications Toolkit
UNDP Intranet